Products related to Brand:
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Fashion Brand Stories
Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi’s®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality.Aided by interviews with industry professionals, you’ll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding.This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor’s resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
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Luxury Fashion Brand Management : Unifying Fashion with Sustainability
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry.It also highlights what makes brands fail and how they can become more resilient.The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future.Each chapter includes a combination of industry insights, case studies or expert interviews.Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept.Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career.A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications.Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.
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Celebrity Fashion Marketing : Developing a Human Fashion Brand
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends.The book defines and develops a ‘Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation.Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna.Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.
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Brand New Brand
Restarting Your Business in a Time of Crisis and Transformation.Witty, surprising, refined, and, above all, truly unforgettable.A compendium of the best new visual identities that stand out from the crowd in challenging times.
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Which fashion brand is it?
The fashion brand is known for its iconic monogram print, luxurious leather goods, and timeless designs. It was founded in Paris in the 19th century and has since become a global symbol of luxury and sophistication. Its products range from handbags and accessories to ready-to-wear clothing and footwear, all featuring the brand's distinctive logo.
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Which fashion brand is this?
This is the fashion brand Gucci. Gucci is an Italian luxury brand known for its high-end fashion and accessories, as well as its iconic double G logo. The brand is known for its bold and innovative designs, as well as its influence on the fashion industry. Gucci has a strong presence in the global fashion market and is highly regarded for its craftsmanship and quality.
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Looking for good YouTubers for beauty, fashion, and lifestyle?
If you are looking for good YouTubers for beauty, fashion, and lifestyle content, some popular and highly recommended creators include Zoella, Tanya Burr, and Ingrid Nilsen. These creators consistently produce high-quality videos on makeup tutorials, fashion hauls, and lifestyle tips. Additionally, channels like Jackie Aina, Patricia Bright, and Jenn Im offer diverse perspectives and content within the beauty, fashion, and lifestyle genres.
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What is a shady fashion brand?
A shady fashion brand is one that engages in unethical practices such as using sweatshop labor, exploiting workers, or promoting harmful environmental practices. These brands often prioritize profit over the well-being of people and the planet. They may also lack transparency in their supply chain and business operations, making it difficult for consumers to know the true impact of their purchases. It is important for consumers to research and support brands that prioritize ethical and sustainable practices.
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Biba : The Fashion Brand That Defined A Generation
Biba dominated London fashion from the mid-1960s, defining the dress and outlook of a generation.Celebrating the sixtieth anniversary of the opening of the first Biba boutique, this book takes a revealing look at Biba through the words and images of the people who were intimately involved with the company and its phenomenal success. Established in 1963 as Biba Postal Boutique—a small mail-order company selling inexpensive clothing for women and children—by 1973 Biba was a seven-story department store on London’s Kensington High Street.Customers could fill their wardrobe and furnish their home with Biba products; Biba had become the world’s first lifestyle label.Shoppers could buy a tin of Biba baked beans, take tea on Europe’s largest roof garden, or watch live music performances by the New York Dolls, Iggy Pop, and Liberace in the 500-seat Rainbow Room. Created by Barbara Hulanicki and her husband, Stephen Fitz-Simon, Biba was made in the image of its staff and customers.Selling up-to-the-minute and affordable clothing, Biba appealed to teenagers and young women of the postwar generation, becoming the fashion destination of the Swinging Sixties and Seventies.Biba was the place to see and to be seen; its doors were open to everyone, from the Rolling Stones, Marianne Faithfull, and Twiggy to David Bowie and Freddie Mercury. Biba: The Fashion Brand That Defined A Generation includes photographs by Helmut Newton, Sarah Moon, and Duffy, as well as never-before-seen ephemera from Hulanicki’s personal archive.Interviews with the people closest to Biba bring these images and objects to life, while recollections and anecdotes from Hulanicki herself shine a new light on the very personal nature of Biba as a business.
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Fashion Brand Management : Plan, Scale and Market a Successful Fashion Business
Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry.Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers.Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage.Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain.Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities.With supporting online lecture slides, this is an essential resource for fashion students.
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From Brand Vision to Brand Evaluation
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field.It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns.This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
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Brand Fusion : Purpose-driven brand strategy
Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book FestFinalist in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry.Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups.Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
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Is Chiara a fashion brand name?
Yes, Chiara is a fashion brand name. Chiara is a popular Italian fashion brand known for its stylish and contemporary designs. The brand offers a range of clothing and accessories for women, and is well-regarded for its high-quality and fashionable products. Chiara has gained a strong following in the fashion industry and is recognized for its modern and sophisticated aesthetic.
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Which fashion brand do you prefer?
As an AI, I don't have personal preferences, but I can provide information about popular fashion brands. Some of the most preferred fashion brands include Gucci, Chanel, Louis Vuitton, and Prada, known for their luxury and high-quality products. However, preferences for fashion brands can vary widely depending on individual style, taste, and budget. It's important to choose a fashion brand that aligns with your personal style and values.
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What is a good fashion brand?
A good fashion brand is one that offers high-quality, well-designed clothing and accessories that are both stylish and functional. It should also prioritize ethical and sustainable practices in its production processes, such as using environmentally friendly materials and ensuring fair labor practices. Additionally, a good fashion brand should have a strong brand identity and a clear understanding of its target audience, as well as a commitment to staying relevant and innovative in the ever-changing fashion industry.
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Does anyone know this fashion brand?
As an AI language model, I don't have the capability to know specific fashion brands. However, if you provide the name of the fashion brand, I can certainly help provide information about it or discuss its reputation and popularity.
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